Dove case Assignment Example | Topics and Well Written Essays - 750 words

Dove case - Assignment Example Trademark is used by the companies for protecting its brand from others. Unilever wants few of the brands because it requires huge amount of time for developing a brand and make it popular among the mass. A company needs to spend resources and energies for managing its different brands. When a firm has more brands then it can offer different types of products and services to its customers which will help the company to generate more profit. For making its brand portfolio wide, Unilever is trying to acquire more brands (Mooij 91). This will facilitate the company to increase its product lines and customer base. In 1950’s Dove brand positioned itself in the market by focusing on the benefits and function of its beauty bar. Dove highlighted that unlike other soap the beauty bar of Dove does not make the skin dry. Moisturizing cream is present in the beauty bar of Dove which makes the skin healthy and smooth (Williams 56). From the time of 1950s Dove refused to call its product as soap. The brand wants to create its unique image by this. In 2007, Dove positioned its brand as a lifestyle brand with different types of beauty products. The brands developed an emotional attachment with the customers and created a strong connection with them. Dove launched new products and tries to gather maximum information about its target customers for understanding their attitude towards the brand. Dove positioned its brand in fulfilling the expectation of its customers (Weiser 46). Decentralized structure was followed in Unilever before 2000. The company has many brands operating in different market but selling same category of products. During that time managing different brands throughout the world became difficult for the company. Unilever faced lack of co-ordination among its different marketing divisions. Brand management was not so effective for the company. Excessive decentralization increased the cost of the company. In 2000 the condition of Unilever was bad in

Psychological Effect Of Technology (Technophobia) :: Internet Technology Cyberspace

Psychological Effect Of Technology (Technophobia) Technology is taking over all aspects of life. Education, work and leisure are all becoming increasingly dependent on being able to interact with technology. But what of the academic or career prospects of those who do not want to interact with this technology? Before taking this class, I tried to avoid computers as much as possible. I didnt have any interest in cyberspace such as chatting, email, and gender swapping. Through this class, I had a chance to contact others through cyberspace. However, I still have a fear of computers. I decided that I want to know more about computers and cyberspace. I will first discuss cyberspace, then I will discuss about technophobia. Its well known that people say and do things in cyberspace that they wouldnt ordinarily say or do in the face-to-face world. The virtual world is quite different from the real world. People cant see a person in cyberspace. People cant see a persons facial expressions and body language. The sensory experience of encountering others in cyberspace-seeing, hearing, and combining seeing and hearing is limited. For the most part, people communicate through typed language. In cyberspace, people will probably never be able to physically interact with each other. There are no handshakes, pats on the back, hugs, or kisses. The limited sensory experiences of cyberspace have some significant disadvantages- as well as some unique advantages - as compared to in-person encounters. Since communicating only with typed text, people have the option of being themselves, expressing only parts of their identity, assuming imaginative identities, or remaining completely anonymous. Anonymity has a disinhibiting effect that cuts two ways. Sometimes people use it to act out some unpleasant need or emotion, often by abusing other people. Anonymity also allows them to be honest and open about some personal issue that they could not discuss in a face-to-face encounter. Sitting quiet and staring at the computer monitor can bring a person to an altered state of consciousness. Some people experience a blending of their mind with that of the other person. Some people experience a state of consciousness that resembles dreams. These altered and dream-like states of consciousness in cyberspace may account for why the Internet is so attractive for some people. It might also help explain some forms of computer and cyberspace addiction. In cyberspace, birds of a feather easily can flock together.

Network Assignments

Kim Doe Jung is a commercial attachà © in the Korean embassy. She works as an investment and financial consultant providing useful information and data to those interested to invest in Korea. Prior to the interview we had met at a luncheon organized in our college by the Korean Embassy. The luncheon was targeting students wishing to take their post graduate studies in a foreign country. Also invited along with students were business persons with an interest of investing in the expanding economy of Korea. Kim Doe Jung was a guest speaker and I was able to secure an interview through the help of one of my father’s friend who works in the embassy. She is an MBA graduate from a Korean University specializing in financial matters. The mere thought of interviewing was exciting and inspiring too. She had been able to accomplish what I have always looked forward to; she has my dream career. The interview took place inside the Korean Embassy’s expansive offices. She has a beautiful office facing the oval offices from afar. I was taken right up to her 3rd floor office by a security officer and she received me cordially which was rather flattering as I believed she had to be a very busy person. I had a large interest in knowing what her work duties and responsibilities entail. A commercial attachà © she told me was generally an agent of her own country, sent to a foreign land to represent her country’s commercial and financial affairs in that foreign land, I was hoping for a more specific answer and to get it I asked her to describe her typical average day to me. She arrives early in the morning, the first thing she does is to update the ambassador on any developments in her field. Then businessmen and women start coming in with all manner of issues. Some would wish to enquire on the likely trend that the inflation in Korea is taking and what the government is doing about it, how their investments are doing, any viable investment opportunities available. Koreans also drop by just for a casual visit, others have solid reasons like wishing the Korean government to negotiate for   trading concessions and low export duties for their goods. This is her typical day. Day in day out she is supposed to have answers to these questions as well as be able to analyze the recommendations she receives from the public. Her answers enabled me to have an idea of what to expect in my career dreams and was able to get from her responsibilities the enormity of the challenges a career diplomat goes through. To her, being a diplomat job is quite a challenge and ideal candidates for the job have to exercise diligence and good work ethics. One has to have high analytical and communication skills, be a team player, have a willingness to learn new things, physical stamina to withstand long working hours and ability to cope and interact with persons of diverse communities. This was very helpful, and this being my dream career, I was able to know the areas I needed to improve on as well as appreciating my strengths (Zachary Bromer, n.d). The working conditions are just marvelous as I could discern from what I could see: her office was smart and exotically furnished with expensive Korean rugs, she was also expensively dressed. She told me that her job is well paying as one has to be well compensated for accepting to work overseas away from her family. This interview, I must say, was an eye opener. It was my first interview with a person of such a high social standing and who represents interest of a far away state. Her confidence and intelligence were equally inspiring. Now I have a strong conviction to follow my intended career path, armed with the information that she gave to me.I have to act with reasonable diligence, work to improve on my strengths and weaknesses to achieve my life time goal of a career diplomat. Reference: Zachary Bromer, Salary.com contributor; Dream job: diplomat Available online at http://www.salary.com/careers/layouthtmls/crel-display-cat10-ser136-par236.html Accessed

Exploring the Earths Four Spheres

The area near the surface of the earth can be divided into four interconnected spheres: lithosphere, hydrosphere, biosphere, and atmosphere. Think of them as four interconnected parts that make up a complete system, in this case, of life on earth. Environmental scientists  use this system to classify and study the organic and inorganic materials found on the planet. The Lithosphere The lithosphere, sometimes called the geosphere, refers to all of the rocks of the earth. It includes the planets mantle and crust, the two outermost layers. The boulders of Mount Everest, the sand of Miami Beach and the lava erupting from Hawaiis Mount  Kilauea  are all components of the lithosphere. The actual thickness of the lithosphere varies considerably and can range from roughly 40 km to 280 km. The lithosphere ends at the point when the minerals in the earths crust begin to demonstrate viscous and fluid behaviors. The exact depth at which this happens depends on the chemical composition of the earth, and the heat and pressure acting upon the material. The lithosphere is divided into 15 tectonic plates that fit together around the earth like a jagged puzzle:  African, Antarctic,  Arabian, Australian, Caribbean, Cocos,  Eurasian,  Indian, Juan de Fuca, Nazca, North American,  Pacific,  Philippine, Scotia, and South American. These plates arent fixed; theyre slowly moving. The friction created when these tectonic plates push against one another causes earthquakes, volcanoes and the formation of mountains and ocean trenches. The Hydrosphere The hydrosphere is composed of all of the water on or near the planets  surface. This includes oceans, rivers, and lakes, as well as underground aquifers and the moisture in the atmosphere. Scientists estimate the total amount at more than 1,300 million cubic feet. More than 97 percent of the earths water is found in its oceans. The remainder is freshwater, two-thirds of which is frozen within the earths polar regions and mountain snowpacks. Its interesting to note that even though water covers the majority of the planets surface, water accounts for a mere 0.023 percent of the earths total mass.   The planets water doesnt exist in a static environment, it changes form as it moves through the hydrological cycle. It falls to the earth in the form of rain, seeps into underground aquifers, rises to the surface from springs or seeps from porous rock, and flows from small streams into larger rivers that empty into lakes, seas, and oceans, where some of it evaporates into the atmosphere to begin the cycle anew.   The Biosphere The biosphere is composed of all living organisms: plants, animals and one-celled organisms alike. Most of the planets terrestrial life is found in a zone that stretches from 3 meters below ground to 30 meters above it. In the oceans and seas, most aquatic life inhabits a zone that stretches from the surface to about 200 meters below. But some creatures can live far outside of these ranges: some birds are known to fly as high as 8 kilometers above the earth, while some fish have been found as deep as 8 kilometers beneath the ocean surface. Microorganisms are known to survive well beyond even these ranges. The biosphere is made up of biomes, which are areas where plants and animals of a similar nature can be found together. A desert, with its cactus, sand, and lizards, is one example of a biome. A coral reef is another. The Atmosphere The atmosphere is the body of gasses that surrounds our planet, held in place by earths gravity. Most of our atmosphere is located close to the earths surface where it is most dense. The air of our planet is 79 percent nitrogen and just under 21 percent oxygen; the small amount remaining is composed of argon, carbon dioxide, and other trace gasses. The atmosphere itself rises to about 10,000 km in height and is divided into four zones. The troposphere, where about three-quarters of all atmospheric mass can be found, stretches from about 6 km above the earths surface to 20 km. Beyond this lies the stratosphere, which rises to 50 km above the planet. Next comes the mesosphere, which extends to about 85 km above the earths surface. The thermosphere rises to about 690 km above the earth, then finally the exosphere. Beyond the exosphere lies outer space. Conclusion All four spheres can be and often are present in a single location. For example, a piece of soil will contain minerals from the lithosphere. Additionally, there will be elements of the hydrosphere present as moisture within the soil, the biosphere as insects and plants, and even the atmosphere as pockets of air between soil pieces. The complete system is what makes up life as we know it on Earth.