Analysis Of The Movie The - 1237 Words

of Merida, but rather the stronger bond that forms between her, her family, and the other clansmen. Frozen, instead still stuck with the age-old tradition of the female character falling in love with the male character. Since the beginning of the movie, Anna is in a rush to fall in love and does so hastily with Prince Hans. She meets Kristoff during her journey and in turn falls in love with him. In the end they share a kiss as they each realize the love that they had for each other. Therefore, Brave and Frozen are different in this respect, where in the end, Frozen still incorporates romance whereas Brave entirely disregards it as an option. Released in 2012, Brave made $66,323,594 in the USA on its opening weekend and grossed $237,282,182. Frozen was released the year after in 2013, making an estimated staggering $150,000,000 on opening weekend and grossed at $400,736,600. As both movies were set in medieval times, no product placements were to be found, though both movies (especially Frozen) continue to fair well with their many merchandise. The enjoyable aspect of the two movies was the way they both offered the story of a princess who makes mistakes and tries to get her way. A refreshing change from the all too common â€Å"goody-two-shoes† princesses who can do no wrong. The soundtrack of Frozen also majorly affected the way it was received, as the songs were memorable and addictive, able to stick in one’s head for days. Something that did not work well in Frozen’s favorShow MoreRelatedMovie Analysis : Movie 991 Words   |  4 Pages Film Analysis #3 The movie is an excellent portrayal of the current situation of our lifestyle in this generation. To be frank, it is a deep movie that has humor to help captivate and keep the attention of the audience drawn in. The movie starts of in the beginning with a man named Theodore and is life is currently empty of void of purpose and love. His life is mundane and he does not know what to do. There is flashbacks of what we can quickly determine what seemed like his former wife but theyRead MoreMovie Analysis : The Movie 902 Words   |  4 Pages(computer-generated imagery) effects and poor lighting. The solid cast and a promising new director unsuccessfully captured the overall message of the script. In a movie where â€Å"love† serves as the main motive behind the main characters’ actions, one can’t help but notice the movie itself felt cold and emotionless. The plot twist at the end of the movie not only clashed with the main character’s actions, but it also f ailed to muster up a significant emotional connection to the audience. TranscendenceRead MoreMovie Analysis : The Movie Crash 1662 Words   |  7 Pagesyou need to know in a short amount of time.When it comes to the textual analysis of it all it all depends on how the script is written not only that but how the script is played out in the film. In the textual analysis of a film you have to really pay attention to the environment during the film. You have to pay attention to the race in the film, the themes throughout the film and the gender roles played in the film. In the movie Crash we see many pairs where they each have their own different pointsRead MoreMovie Analysis : The Movie 1072 Words   |  5 Pagesarrival, she notices that her family maid is gone. After a multitude of events take place, she decides to write a book about the relationship between black maids and society. The movie shows how the town reacts to the release of the book and the lives of many of the black maids and the families they served. Throughout this movie, there are many stereotypes, images, and representations of gender, class, and race and demonstrate intersectionality. This paper, will outline these categories are portrayedRead MoreMovie Analysis : The Movie 1092 Words   |  5 PagesAimee’ Jo Bartolome Cmst 106; Section 53766 Summary The movie I chose to watch is â€Å"Clueless†. The film centers around a girl named Cher. She is a popular, attractive and wealthy teenage girl. She lives in a world of glamor and fashion. She lives in a Beverly Mansion with her widowed father. Dionne, Cher’s best friend, is equally rich and attractive. They both have a mindset that being fashionable and luxurious is considered high up the pedestal of popularity. She has an older ex-stepbrother namedRead MoreMovie Analysis: The Movie Anchorman1101 Words   |  5 PagesThe movie Anchorman: The Legend of Ron Burgundy is based in the 1970s. It depicts the highly male dominated broadcast team and shows the shake up when a woman is hired as a reporter and has aspirations of becoming an anchor the television station. The particular scene shows Ron Burgundy is flustered because Veronica Coringstone is impeding on his masculinity. Burgundy exemplifies hegemonic masculinity by explaining he is a man and a professional, when Co ringstone says he his acting like a baby heRead MoreMovie Analysis : Film Analysis Of The Movie The Help796 Words   |  4 Pagesâ€Å"The Help† Analysis Paper During the 1960’s , americans underwent an era of critical issues in the United States. Throughout this time, the United States was in a stage of racial issues where racism was still openly accepted of society. The struggle by African-Americans to achieve rights equal to those that white people received was also known as the Civil Rights Movement. That included having an opportunity in employment, voting rights, having access to public facilities, education andRead MoreMovie Analysis : Movie Of A Film 2032 Words   |  9 Pagesbe able to come up with their own meaning instead of just giving it to them. They want the audience to think as they watch the movie, instead of sitting there blank. So what is an auteur? An auteur, defined from our book, is a â€Å"a director or other creative intelligence with a recognizable and distinctive style who is considered the prime ‘author’ of a film† (Film Analysis 1063). An auteur creates movies as a form of a rt to portray what they feel to people. They can portray feelings of politics, loveRead MoreMovie Analysis : The Movie Aloha 1191 Words   |  5 PagesWe live in a white supremacist society. There is a system set in place that favors white people and it’s been this way since the founding of America. Racism in Hollywood is no different, since its conception Hollywood’s preference for white faces has been clear and continuous. From the 1915 film Birth of a Nation to Cameron Crowe’s 2015 film Aloha, Hollywood’s has proven time and time again that we are not living in a post racial society. Racism within Hollywood can be seen in different forms, fromRead MoreMovie Analysis : The Movie Moana 1085 Words   |  5 Pagestheir way through the story in a luxurious ball gown in order to end up with a prince. However, there are many Disney movies that work to challenge these gender stereotypes. The movie Moana is a recent example of a Disney production that works to break the imposed stereotypes placed on children from an early age. The Moana movie poster in itself is a perfect example of challenging gender expectations. Through the look at the target audience, color, and the context of the poster, one can better understand

The Current Idea Of Intelligence - 1297 Words

Paper 1 Intelligence has been identified in many different ways throughout history and varies between different cultures. The current idea of intelligence consists of intangible properties that include, but are not limited to, knowledge-based thinking, apprehending, adaptive purposeful striving, fluid-analytic reasoning, mental playfulness, and idiosyncratic learning (Krishnamurthy, 2015). Progression of Intelligence Testing Through the Ages The notion that Caucasians were superior to other races (e.g., African Americans, Native Americans, etc.) was a well accepted notion that preceded, and even influenced, early intelligence testing (Gould, 1996). Research conducted by Samuel Morton on human skulls began in the 1820’s attempted to set up a scientifically based racial-ranking system of intelligence through the use of Craniometry. However, Morton’s research was heavily biased, although it appeared his biases were unintentional and lacked â€Å"conscious manipulation† (p. 101). Even though data from Morton’s research acknowledged that brain size was relative to body size, he â€Å"failed to correct for differences in sex or body size† (p. 94). Morton also made errors that favored his prejudices which included inaccurate measurements (e.g., unequal rounding cranial circumference measurements, â€Å"over-packing† skulls) and sampling biases (e.g., including unequal female to male ra tios in particular samples, over-representing certain groups samples) (p. 86-101). Furthermore, scientists suchShow MoreRelatedThe Invention Of Artificial Intelligence1668 Words   |  7 Pages The idea that machines and technology can, and are, becoming â€Å"intelligent† is a scary thought. Throughout the history of technology, there has been a steady increase in the capabilities of software, and much research has gone into how these capabilities can be used to â€Å"better† our lives. In our lives today, we all use some form of Artificial Intelligence daily. Some of these activities include: using cellular apps (Google Maps, Siri, Cortana), playing video games, and listening to music. AlthoughRead MoreUnderstanding The Director Of National Intelligence1476 Words   |  6 PagesUnderstanding the Director of National Intelligence (DNI) priorities are necessary to recommend any initiatives that will have the most value to the intelligence community (IC). The DNI fully identifies to the IC what his mission, vision, and goals are. The DNI uses the National Intelligence Strategy (NIS) to explain the objectives and the priorities for the IC. There are a few areas, which if made a priority would have a beneficial impact on the IC. These recommendations would not require a lotRead MoreOn Intelligence by Jeff Hawkins1675 Words   |  7 PagesIn On Intelligence, Jeff Hawkins hypothesizes a system of human intelligence based on memory, predictions, and pattern matching in what he calls a â€Å"memory-prediction framework.† Because he studied and worked in computer science, rather than neuroscience, Hawkins has a unique perspective and writes in terms that are accessible to someone from a non-neurological background or standpoint and often analogous to computer architecture, making the subject matter relatable to the interested layman. HoweverRead MoreThe Case For Gritty, Growing Students1374 Words   |  6 PagesJesse Rania Professor Forbes English 101 7/21/2015 The Case for Gritty, Growing Students The questions of learning and intelligence have long been debated since education has ever existed. That learning leads directly to intelligence is an assumption which has not been subject to adequate scrutiny. Typically, a fixed mindset believes that an intelligent student is one who invests less of almost about everything to not only succeed but also to achieve outstanding results. That is, by studying lessRead More Get Smart: I.Q. and Emotional Intelligence Essay1693 Words   |  7 Pagesand Emotional Intelligence Intelligence is considered to be one of the most desirable personality qualities in todays society. Expectant parents are told to read and play music to the fetus, in order to stimulate its brain. Being bright is often thought of one the keys to success in life, and highly intelligent people such as Albert Einstein are celebrated. However, despite all the tests and criteria that measure intelligence, the question still remains: what is intelligence? How can it beRead MoreGeorge Hegel s Theory Of Ideas878 Words   |  4 Pagesintroduced to the world to the theory of ideas, known as the Hegelian dialectic, and it is quite astonishing as it contemplates and assesses contradicting ideas and ultimately generates a new idea. Hegel believes that all human ideas (thesis) are often in heated confrontations with their similar counterparts (antithesis), in which both may be equally feasible for a society. Hegel believes that these issues must be resolved through the synthesis of a new idea. The Hegelian dialectic has been utilizedRead MoreEssay on What Sets the Human Race Apart from Other Species830 Words   |  4 Pagesable to come with the idea for a dam. Language allows ideas to grow and flourish. While other species have methods of communication, we have the ability to communicate concepts, thoughts, and memories, in an elaborate fashion that transcends all other species on the planet. Language is what truly separates us from the beasts of the world. The ability to store language on various medium, allowing us to speak to future generations, is truly awe inspiring. However, if the current dominant languages fallsRead MoreThe Long Term Effects Of Technological Advancement1645 Words   |  7 Pagessuccessive generation. The internet is a prime example of a technology that is adding to the human condition. It provides information, and the spread of this information is amazingly rapid. Online communities and forums are breeding grounds for new ideas. Up until this period in history, social relationships have been strictly defined by geographical limitations. As found by social psychologist Leon Festinger, best known for his theory of cognitive dissonance, people in forced proximity with each otherRead MoreEmotional Intelligence And Mental Health1451 Words   |  6 Pages One may ask why emotional intelligence matters, and why it is such a controversial topic in the world of psychology today. One must remember it is a relatively new idea (1990) in the psychology world and with new ideas comes research to approve of the validity of such ideas. It is also a very broad scope, emotional intelligence accompanies many traits, all interrelated with one another to encompass ones â€Å"being.† Many find emotional intelligence hard to define and even harder to pinpoint why someRead MoreEthical Issues with Artificial Intelligence1471 Words   |  6 Pagesachievements not thought of in previous centuries. There is a questions that some people have begun to ask â€Å"Will science ever advance to far?† Some believe this is the case with artificial intelligence or AI, which is the theory or goal of a series of accomplishments that would allow a computer to house a sentient life form. The idea of AI has formally been around since around 1956. There ha s been very slow but steady progress towards a working AI. Most scientists believe that there will be AI within twenty

Piaget Essay - 1672 Words

Piagets Theory of Cognitive Development During the 1920s, a biologist named Jean Piaget proposed a theory of cognitive development of children. He caused a new revolution in thinking about how thinking develops. In 1984, Piaget observed that children understand concepts and reason differently at different stages. Piaget stated childrens cognitive strategies which are used to solve problems, reflect an interaction BETWEEN THE CHILDS CURRENT DEVELOPMENTAL STAGE AND experience in the world. Research on cognitive development has provided science educators with constructive information regarding student capacities for meeting science curricular goals. Students which demonstrate concrete operational thinking on Piagetian tasks seem to†¦show more content†¦Piagets states many secondary level science courses taught in the past at the have been too abstract for most students since they are taught in lecture or reception learning format. Thus, students who only have concrete operational structures available for their reasoning will not be successful with these types of curricula. Programs using concrete and self-pacing instruction are better suited to the majority of students and the only stumbling block may be teachers who cannot understand the programs or regard them as too simplistic. Since the teacher is a very important variable regarding the outcome of the science, the concern level of the teacher will determine to what extent science instruction is translated i n a cognitively relevant manner in the classroom. Educators who prefer to have children learn to make a scientific interpretation rather than a mythological interpretation of natural phenomena, and one way to introduce scientific interpretations is to analyze any change as evidence of interaction. One way in which this teaching device can function is if there is an instructional period of several class sessions in which the students are engaged in quot;playquot; with new of familiar materials; followed by is a suggestion of a way to think about observations; lastly there is a further extermination inShow MoreRelatedPiaget2552 Words   |  11 PagesJean Piaget Intelligence Piaget was opposed to defining intelligence in terms of the number of items answered correctly on a so- called intelligence test. (Olson amp; Hergenhahn, 20090 To him intelligence is what allows an organism to deal effectively with its environment. Intelligence changes constantly because both the environment and the organism change constantly. Intelligence is a dynamic trait because what is available as an intelligent act will change as the organism matures biologicallyRead More Piaget Essay1409 Words   |  6 Pages Piaget’s Theory of Cognitive Development nbsp;nbsp;nbsp;nbsp;nbsp;Jean Piaget was born on August9, 1896, in the French speaking part of Switzerland. At an early age he developed an interest in biology, and by the time he had graduated from high school he had already published a number of papers. After marrying in 1923, he had three children, whom he studied from infancy. Piaget is best known for organizing cognitive development into a series of stages- the levels of development correspondingRead MoreJean Piaget775 Words   |  4 PagesJean Piaget was a theorist who studied child development; one of the many aspects of early childhood Piaget studied was preoperational thinking. Preoperational thinking usually occurs from ages 2 through 7 according to Piaget. It’s when a child is not able to think logically and perform activities that require logic. In other words, a child is not yet ready at this stage, to reason many situations. Piaget created many experiments that could help educators observe and detect the stages and levelsRead Morejean piaget1284 Words   |  6 Pagesï » ¿Jean Piaget Jean Piaget (1896 - 1980) was employed at the Binet Institute in the 1920s, where his job was to develop French versions of questions on English intelligence tests. He became intrigued with the reasons children gave for their wrong answers on the questions that required logical thinking. He believed that these incorrect answers revealed important differences between the thinking of adults and children. Piaget (1936) was the first psychologist to make a systematic study of cognitiveRead MorePiaget in the Classroom1334 Words   |  6 PagesEducational Psychology Piaget in the classroom Describe 4 educational beliefs/practices that are grounded by the development ideas presented by Piaget. The educational implications of Piaget’s theory are closely tied to the concept of intelligence as the dynamic and emerging ability to adapt to the environment with ever increasing competence (Piaget, 1963). According to the development ideas presented by Piaget’s theory, cognitive structures are patterns of physical and mental action thatRead MorePiaget and Vygotsky1272 Words   |  6 Pagesto assist and support children’s early cognitive development, teachers apply the ideas of educational theorists such as Jean Piaget and Lev Vygotsky in teaching. Review of Literature Jean Piaget and Lev Vygotsky are two of the most influential theorists of cognitive development. The ‘Stage-based theory of cognitive development’ from Jean Piaget explores the sequential development of thinking process through a series of stages include sensorimotor stage for births to ageRead MoreKindergarten and Piaget1761 Words   |  8 Pages Kindergarten and Piaget Child Development Instructor: Jaclyn Scott December 17, 2013 As a preschool teacher, I am responsible for ensuring that I provide my students with engaging experiences through discovery learning as well as making sure that I am supporting the interests of the children in the classroom. Using Piaget s Stage theories, children cannot do certain tasks until they are psychologically mature enough to do so and was believed thatRead MorePiaget Observation1518 Words   |  7 PagesCognitive Development: Transition between Preoperational Concrete Stages Piaget believed that human development involves a series of stages and during each stage new abilities are gained which prepare the individual for the succeeding stages. The purpose of this study is to evaluate the differences between two stages in Piagets Cognitive Development TheoryÂâ€"the preoperational stage and concrete operational stage. Cognitive development refers to how a person constructs thought processes to gainRead MorePiaget Of Piaget s Sensorimotor Stage Essay1789 Words   |  8 PagesVignette I This behavior can be explained by Piaget’s sensorimotor stage. Piaget discovered that from the time they are born until they reach about the age of two, children experience the world through their senses (Myers, 2010, p. 181). Infants, up until about 8 months, also are also extremely focused on the present and have not yet developed a sense of object permanence, which can lead to the â€Å"out of sight, out of mind† mindset (Myers, 2010, p. 181). This is evident in the situation at hand, inRead MoreJean Piagets Theory1170 Words   |  5 Pagesthat of Jean Piaget and his theories on the cognitive development stages. Jean Piaget was born in Neuchatel, Switzerland, where he studied at the university and received a doctorate in biology at the age of 22. Following college he became very interested in psychology and began to research and studies of the subject. With his research Piaget created a broad theoretical system for the development of cognitive abilities. His work, in this way, was much like that of Sigmund Freud, but Piaget emphasized

The Automotive Industys Use of Structural Composite...

The automotive industry’s use of structural composite materials began in the 1950s. Since those early days, it has been demonstrated that composites are lightweight, fatigue resistant and easily molded to shape. In other words, composite structures are seemingly attractive alternative to metals. Not only are composites used in the field of automotive but in all other fields such as aerospace, construction industry, and the entertainment industry. Composite materials have numerous features that led the automotive industry in using it in automobile designs. Its many key benefits include being lightweight, has high strength, corrosion resistant, chemical resistant, elastic, and non-conductive. Composite materials are extremely strong and are highly resistant to chemical, never having to rust or corrode. Fiber reinforced composites have excellent elastic properties. When composites are bent, they snap back into place. Fiberglass based composites are non-conductive. With all these benefits and features, what exactly are composites? Composite materials are developed by the combination of two or more materials, with quite different properties. When composite materials are made, one material is called the matrix or binder, which surrounds and holds a cluster of pieces of a much stronger reinforcement material called fiber, which is the second material. So why does the automotive industry use composites in automobile designs? What are its specific benefits? The use of

Pricing Strategy and Channel Distribution free essay sample

Pricing Strategy and Channel Distribution Senior Concierge Services Kelly Spino Strayer University Dr. Robert Badowski Abstract Determine and discuss a pricing strategy (penetration or skimming). Determine and discuss pricing tactics (product line pricing, value pricing, differential pricing, or competing against private brands) to be used for your product. Identify any legal and ethical issues related to the pricing tactics. Prepare a marketing distribution channel analysis identifying the wholesaler, distributor, and retailer relationships. Discuss how the distribution strategy fits the product/service, target market, and overall marketing objectives for the company. As a service business, Senior Concierge Service will offer non medical care and maintenance for senior citizens and their families. This type of service business does not have many competitors, and pricing is consistent among the senior care industry. The pricing strategy for Senior Concierge Service will be to stay within the normal range for its services. Consumers will choose Senior Concierge Service over the competition not by cost, but by the quality of services offered. Price skimming is a pricing strategy in which a marketer sets a relatively high price for a product or service at first, and then the price is lowered over time. This is a version of price discrimination. Price skimming allows a business to recover its resources quickly before a competitor moves in and lowers their prices, lowering the market price. The objective of a price skimming strategy is to capture the consumer surplus. There are several potential problems with this strategy. It is effective only when a business is facing an inelastic demand curve (demand that is not very sensitive to a change in price). Skimming encourages the entry of competitors. Penetration pricing is a more suitable strategy in this case. This strategy is a pricing technique of setting a relatively low initial entry price, often lower than the market price, to attract new customers. This strategy works on the probability that customers will switch to the new business because of the lower price. Penetration pricing is most commonly associated with a marketing objective of increasing market hare or sales volume, rather than to make profit in the short term. This can take the competition by surprise, not giving them time to react. It can also create goodwill among the early customer segment. This can create more trade through word of mouth. Ethical thinking is responding to situations that deal with principles concerning human behavior in respect to the appropriateness and inappropriate ness of certain communication and to the decency and indecency of the intention and results of such actions (distinctions between right and wrong). Marketers are ethically responsible for what is marketed and the image that a product portrays. Marketers need to understand what good ethics are and how to incorporate good ethics in various marketing campaigns to better reach a targeted audience and to gain trust from customers. (Wikipedia. com) Unethical or controversial marketing strategies include: bait and switch, pyramid scheme, planned obsolescence, lock-in/ loyalty schemes, viral marketing, and, monopolies/oligopolies. In retail sales, a bait and switch is a form of fraud in which the party putting forth the fraud lures in customers by advertising a product or service at an unprofitably low price, and then reveals to potential customers that the advertised good is not available but that a substitute is. A pyramid scheme is a non-sustainable business model that involves the exchange of money primarily for enrolling other people into the scheme, without any product or service being delivered. Pyramid schemes are a form of fraud. The scheme collapses when no more people are willing to join the pyramid Planned obsolescence is the process of a product becoming obsolete or non-functional after a certain period or amount of use in a way that is planned or designed by the manufacturer. The purpose of planned obsolescence is to hide the real cost per use from the consumer, and charge a higher price than they would otherwise be willing to pay, or would be unwilling to spend all at once. For industries, planned obsolescence stimulates demand by encouraging purchasers to buy sooner if they still want a functioning product. In business, vendor lock-in or customer lock-in, makes a customer dependent on a vendor for products and services, unable to use another vendor without substantial switching costs. Lock-in costs which create barriers to market entry may result in antitrust action against a monopoly. Loyalty programs include frequent flier miles or points systems associated with credit card offers that can be used only with the original company, creating a perceived loss or cost when switching to a competitor. Most programs are able to get consumers to spend more money just to get to free or bonus item. Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness. It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Monopolies and oligopolies often use anti-competitive practices, which can have a negative impact on the economy. This is why company mergers are often examined closely by government regulators to avoid reducing competition in an industry. Since this business caters to seniors and their families, it is especially important for Senior Concierge Services to represent quality, value and confidence in its services and staff. The success of this company depends on compassionate, trustworthy, conscientious, and ethical care givers providing non-medical in-home care. A different take on the loyalty program would allow customers to receive a discount after x amount of service visits or when prepaying for multiple services. A marketing distribution channel analysis is a means used to transfer merchandise from the manufacturer to the end user. An intermediary in the channel is called a middleman. Channels normally range from two-level channels without intermediaries to five-level channels with three intermediaries. Intermediaries in the channel of distribution are used to facilitate the delivery of the merchandise as well as to transfer title, payments, and information about the merchandise. Distribution describes all the logistics involved in delivering a companys products or services to the right place, at the right time, for the lowest cost. For many products and services, their manufacturers or providers use multiple channels of distribution. Well-chosen channels constitute a significant competitive advantage, while poorly conceived or chosen channels can doom even a superior product or service to failure in the market. Distribution channels may not be restricted to physical products alone. They may be just as important for moving a service from producer to consumer in certain sectors, since both direct and indirect channels may be used. There have also been some innovations in the distribution of services, such as an increase in franchising and in rental services. There has also been some indication hat service integration can benefit many providers. Senior Concierge Services will look to link with other service providers to create a mutually beneficial arrangement. Medical providers, beauticians, landscapers and general contractors would all be a good fit with the services offered. A distribution strategy defines how a business is going to create and satisfy demand for its products; how a business is going to move produ cts from point of creation to points of consumption, in a cost-effective manner; as well as defining how a business is going to manage its brand. Todays customers shop and buy very differently than ever before. Access to high-quality information, via the internet, combined with their heightened price sensitivity, has created customers that are more sophisticated, better informed and often times, more demanding than customers of the past. A distribution strategy must be in sync with how the customers of Senior Concierge Service want to shop for services. Franchising is an option worth considering. For a fee, a small business owner can take advantage of the marketing research completed at the corporate level.

Mechanisms and Empirical Evidence †Free Samples to Students

Question: Discuss about the Mechanisms and Empirical Evidence. Answer: Introduction Monet is a merger of five recognized hotels in Australia. They have decided to merge their functions and operations for delivering excellent values to their customers. Another motive of them is to increase the profits of the business. This particular group incorporates all types of living quarters all around Australia (Laudon Laudon, 2016). The broad range of living quarters includes various types of backpackers, bed to breakfast homes to several luxurious suites. The group named Monet even provides the alternatives to famous holiday booking web sites like travel.com.au, booking.com and many more and also allows the several customers to book directly. They expect that the bookings are to be managed through a single web site only with prices varying dynamically based on the demand, and seasonal factors. A complementary mobile application is also included (Galliers Leidner, 2014). The management bodies have finalized several decisions. The following report outlines a brief description on the case study of Monet. The report covers a brief introduction of the case study with proper details. The report provides relevant assumptions of the case study and the critiques into the management decisions. It also provides the difference between information system and information technology issues and how will it affect the customers of Monet. Relevant recommendations are given in the report for attracting new customers. The management of the Monet Group has taken several decisions for their business (Yang, Chen Wang, 2012). The decisions taken by them include giving loyalty scheme for the existing customers known as the MonetLoyalty and implementation of a new ERP system for integration of the business modules. Moreover, introducing a new Web 4.0 level with intelligent electronic portal for allowing the customers to self manage their account and book and shop and todevelop various interactive tools in order to enable the customers to select, which particular tours they would like to undertake (Bloom et al., 2014). However, there can be several problems while implementing these management decisions in the business. The main problem that can occur is with the ERP system. ERP is extremely expensive when it is implemented. As this is a new business, they should think about their expenses. The second problem can with their MonetLoyalty scheme. Providing free meals and free tours to all existing customer s can bring huge losses to their business (Mithas et al., 2012). The problem can occur with the new Web 4.0 level. This is not at all feasible to allow the customers to manage their own accounts. The customers may be wrong and might take wrong steps and the business can be in major problem. Difference between Information Systems and Information Technology Issues Information systems and information technology are two different terms, yet they are similar. Information system is nothing but a part of information technology that deals with all activities related to information (Holtshouse, 2013). However, information technology deals with the implementations of information systems. There are few differences between the two. The differences are as follows: Information Systems (IS) Information Technology (IT) 1. It is the term for people, systems and processes that are designed for creating, storing, manipulating and retrieving information (Lloyd, 2017). 1. Information Technology is the term that is defined as the implementation, study, support, management and designing of all the information systems that are computer based (Mithas et al., 2012). 2. Information systems help to bridge the computer science and business. 2. Information Technology looks after the acquisition, storage, processing and elimination of the digitized data or information that are generated from the computing and telecommunications disciplines (Rainer et al., 2013) 3. Information systems do not focus on the management of technologies. 3. Information technology always focuses on the management of technologies. 4. Information systems do not deal with hardware. 4. Information technology deals with hardware and equipments. 5. The main issue or problem for this particular case study in information systems is the corruption of the database (Mithas et al., 2012). This will delete all the data related to the customers. 5. The main issue or problem for this particular case study in information technology is the integration issues (Laudon Laudon, 2013). Although they have thought of implementing a new ERP system for integration, still there is a high chance that the integration of the different modules of the business would not work properly. 6. The second major issue for the information system of the Monet Group is that the data or the information could be easily hacked or intruded by hacker (Bloom et al., 2014). This would lose the integrity of the system. 6. The second main issue for the information technology of the Monet Group is the backup and disaster recovery challenge (Chomicki Saake, 2012). If there will not be a backup and disaster recovery challenge in the information technology, there is a chance that information can be lost. The above-mentioned differences clearly state that there could be several differences between information systems and information technology in the Monet Group. These problems can be however solved by taking necessary measures (Laudon Laudon, 2016). The security measures for securing the information systems and information technology include implementation of antivirus, firewalls and several security policies and standards in the business or organization. These help to protect the information systems and information technology perfectly without any failure. However, if not resolved on time these issues can create massive negative impact on the business (Lloyd, 2017). The probable affected regions for the problems and issues in information systems and information technology are as follows: Customer Choice: The customers are the key aspects for any organization. They help to achieve the organizational goals and objectives for any business. If they will not be happy, it is impossible for any business to make their position in the market (Luftman et al., 2013). The scenario is similar in this case study. The Monet Group should focus on their information systems and information technology so that there exists no loophole for the customer dissatisfaction. The problems or the issues in the information systems and information technology often lose the important data and information related to the customer and the customer might feel offended about it (Peppard Ward, 2016). From the next time, before coming to their hotel group, they would think twice and the other hotels might be benefitted due to this. Continued Patronage: Patronage is the encouragement or the support that is given to some organization for a particular cause (Schwalbe, 2015). The Monet Group will be getting the continued patronage if they are able to solve the issues and problems related to information systems and information technology. This patronage is extremely important for this hotel group as they are setting up their business. Any wrong decision or wrong step can lead their business to severe loss and they might their patronage (Stair Reynolds, 2013). This patronage comes from customers, banks and several managing bodies that would help the hotel group to become successful in their business. Brand Loyalty: The third affected region that can occur due to the issues and problems related to information systems and information technology is the brand loyalty (Luftman et al., 2012). The Monet Group is the merge of five recognized and distinct hotel in Australia. All five of them have decided to merge with each other for bringing profit to their business. If there will be issues and problems in the information systems and information technology, their brand name would be affected (Venkatesh, Thong Xu, 2012). Once the brand name is stained, the customers will reduce coming to their hotel and the hotel might incur major loss in their business. Recommendations The Monet Group might be facing severe issues and problems in their business. However there can be mitigated or reduced by undertaking necessary recommendations. The recommendations for this particular case study are as follows: They should learn how to attract new customers. This can be done easily by marketing their hotel group properly (Willcocks, 2013). It is recommended that the marketing department of the hotel group should focus on their strategies and undertake such strategies so that the customers are attracted. The second recommendation is giving specific discounts to the existing customers. This will attract the customers more and the existing customers will come to the hotel more often. The third recommendation for this case study is to maintain a healthy customer relationship management with the customers (Venkatesh, Thong Xu, 2012). CRM helps to understand the customer demands easily and the hotel group will be able to keep their existing customers and attract their new customers. The fourth recommendation is to behave with the customers properly. All the employees and the staffs should interact politely and patiently with all their customers. The fifth recommendation is to set up a brand new technological service on site. This would increase the business opportunities (Yang, Chen Wang, 2012). The sixth recommendation is to organize automated free tours ad rides for the customers and special attention should be given to the senior citizens and children. The above-mentioned recommendations and suggestions would help the Monet Group in attaining their organizational goals and objectives easily. Conclusion Therefore, from the above discussion it can be concluded that, Monet is a merger of five recognized hotels in Australia. They have decided to merge their functions and operations for delivering excellent values to their customers. Another motive of them is to increase the profits of the business. This particular group incorporates all types of living quarters all around Australia. The broad range of living quarters includes various types of backpackers, bed to breakfast homes to several luxurious suites. The group named Monet even provides the alternatives to famous holiday booking web sites like travel.com.au, booking.com and many more and also allows the several customers to book directly. The main advantage of this group is that they would be providing a mobile application for the customers, so that the customers can book or shop with only a click. Moreover, the website of Monet is extremely user friendly and anybody can access it with ease. This is even gaining the popularity of the group, Monet. Customers are liking the merging of the five hotels. The above report describes about the on the case study of Monet. The report covers a brief introduction of the case study with proper details. The report provides relevant assumptions of the case study and the critiques into the management decisions. It also provides the difference between information system and information technology issues and how will it affect the customers of Monet. Relevant recommendations are given in the report for attracting new customers. Recommendations also cover the opportunities for business that can arise with technological services on site, personalized automated tour guide and many more. References Bloom, N., Garicano, L., Sadun, R., Van Reenen, J. (2014). The distinct effects of information technology and communication technology on firm organization.Management Science,60(12), 2859-2885. Chomicki, J., Saake, G. (Eds.). (2012).Logics for databases and information systems(Vol. 436). Springer Science Business Media. Galliers, R. D., Leidner, D. E. 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