Mechanisms and Empirical Evidence †Free Samples to Students

Question: Discuss about the Mechanisms and Empirical Evidence. Answer: Introduction Monet is a merger of five recognized hotels in Australia. They have decided to merge their functions and operations for delivering excellent values to their customers. Another motive of them is to increase the profits of the business. This particular group incorporates all types of living quarters all around Australia (Laudon Laudon, 2016). The broad range of living quarters includes various types of backpackers, bed to breakfast homes to several luxurious suites. The group named Monet even provides the alternatives to famous holiday booking web sites like travel.com.au, booking.com and many more and also allows the several customers to book directly. They expect that the bookings are to be managed through a single web site only with prices varying dynamically based on the demand, and seasonal factors. A complementary mobile application is also included (Galliers Leidner, 2014). The management bodies have finalized several decisions. The following report outlines a brief description on the case study of Monet. The report covers a brief introduction of the case study with proper details. The report provides relevant assumptions of the case study and the critiques into the management decisions. It also provides the difference between information system and information technology issues and how will it affect the customers of Monet. Relevant recommendations are given in the report for attracting new customers. The management of the Monet Group has taken several decisions for their business (Yang, Chen Wang, 2012). The decisions taken by them include giving loyalty scheme for the existing customers known as the MonetLoyalty and implementation of a new ERP system for integration of the business modules. Moreover, introducing a new Web 4.0 level with intelligent electronic portal for allowing the customers to self manage their account and book and shop and todevelop various interactive tools in order to enable the customers to select, which particular tours they would like to undertake (Bloom et al., 2014). However, there can be several problems while implementing these management decisions in the business. The main problem that can occur is with the ERP system. ERP is extremely expensive when it is implemented. As this is a new business, they should think about their expenses. The second problem can with their MonetLoyalty scheme. Providing free meals and free tours to all existing customer s can bring huge losses to their business (Mithas et al., 2012). The problem can occur with the new Web 4.0 level. This is not at all feasible to allow the customers to manage their own accounts. The customers may be wrong and might take wrong steps and the business can be in major problem. Difference between Information Systems and Information Technology Issues Information systems and information technology are two different terms, yet they are similar. Information system is nothing but a part of information technology that deals with all activities related to information (Holtshouse, 2013). However, information technology deals with the implementations of information systems. There are few differences between the two. The differences are as follows: Information Systems (IS) Information Technology (IT) 1. It is the term for people, systems and processes that are designed for creating, storing, manipulating and retrieving information (Lloyd, 2017). 1. Information Technology is the term that is defined as the implementation, study, support, management and designing of all the information systems that are computer based (Mithas et al., 2012). 2. Information systems help to bridge the computer science and business. 2. Information Technology looks after the acquisition, storage, processing and elimination of the digitized data or information that are generated from the computing and telecommunications disciplines (Rainer et al., 2013) 3. Information systems do not focus on the management of technologies. 3. Information technology always focuses on the management of technologies. 4. Information systems do not deal with hardware. 4. Information technology deals with hardware and equipments. 5. The main issue or problem for this particular case study in information systems is the corruption of the database (Mithas et al., 2012). This will delete all the data related to the customers. 5. The main issue or problem for this particular case study in information technology is the integration issues (Laudon Laudon, 2013). Although they have thought of implementing a new ERP system for integration, still there is a high chance that the integration of the different modules of the business would not work properly. 6. The second major issue for the information system of the Monet Group is that the data or the information could be easily hacked or intruded by hacker (Bloom et al., 2014). This would lose the integrity of the system. 6. The second main issue for the information technology of the Monet Group is the backup and disaster recovery challenge (Chomicki Saake, 2012). If there will not be a backup and disaster recovery challenge in the information technology, there is a chance that information can be lost. The above-mentioned differences clearly state that there could be several differences between information systems and information technology in the Monet Group. These problems can be however solved by taking necessary measures (Laudon Laudon, 2016). The security measures for securing the information systems and information technology include implementation of antivirus, firewalls and several security policies and standards in the business or organization. These help to protect the information systems and information technology perfectly without any failure. However, if not resolved on time these issues can create massive negative impact on the business (Lloyd, 2017). The probable affected regions for the problems and issues in information systems and information technology are as follows: Customer Choice: The customers are the key aspects for any organization. They help to achieve the organizational goals and objectives for any business. If they will not be happy, it is impossible for any business to make their position in the market (Luftman et al., 2013). The scenario is similar in this case study. The Monet Group should focus on their information systems and information technology so that there exists no loophole for the customer dissatisfaction. The problems or the issues in the information systems and information technology often lose the important data and information related to the customer and the customer might feel offended about it (Peppard Ward, 2016). From the next time, before coming to their hotel group, they would think twice and the other hotels might be benefitted due to this. Continued Patronage: Patronage is the encouragement or the support that is given to some organization for a particular cause (Schwalbe, 2015). The Monet Group will be getting the continued patronage if they are able to solve the issues and problems related to information systems and information technology. This patronage is extremely important for this hotel group as they are setting up their business. Any wrong decision or wrong step can lead their business to severe loss and they might their patronage (Stair Reynolds, 2013). This patronage comes from customers, banks and several managing bodies that would help the hotel group to become successful in their business. Brand Loyalty: The third affected region that can occur due to the issues and problems related to information systems and information technology is the brand loyalty (Luftman et al., 2012). The Monet Group is the merge of five recognized and distinct hotel in Australia. All five of them have decided to merge with each other for bringing profit to their business. If there will be issues and problems in the information systems and information technology, their brand name would be affected (Venkatesh, Thong Xu, 2012). Once the brand name is stained, the customers will reduce coming to their hotel and the hotel might incur major loss in their business. Recommendations The Monet Group might be facing severe issues and problems in their business. However there can be mitigated or reduced by undertaking necessary recommendations. The recommendations for this particular case study are as follows: They should learn how to attract new customers. This can be done easily by marketing their hotel group properly (Willcocks, 2013). It is recommended that the marketing department of the hotel group should focus on their strategies and undertake such strategies so that the customers are attracted. The second recommendation is giving specific discounts to the existing customers. This will attract the customers more and the existing customers will come to the hotel more often. The third recommendation for this case study is to maintain a healthy customer relationship management with the customers (Venkatesh, Thong Xu, 2012). CRM helps to understand the customer demands easily and the hotel group will be able to keep their existing customers and attract their new customers. The fourth recommendation is to behave with the customers properly. All the employees and the staffs should interact politely and patiently with all their customers. The fifth recommendation is to set up a brand new technological service on site. This would increase the business opportunities (Yang, Chen Wang, 2012). The sixth recommendation is to organize automated free tours ad rides for the customers and special attention should be given to the senior citizens and children. The above-mentioned recommendations and suggestions would help the Monet Group in attaining their organizational goals and objectives easily. Conclusion Therefore, from the above discussion it can be concluded that, Monet is a merger of five recognized hotels in Australia. They have decided to merge their functions and operations for delivering excellent values to their customers. Another motive of them is to increase the profits of the business. This particular group incorporates all types of living quarters all around Australia. The broad range of living quarters includes various types of backpackers, bed to breakfast homes to several luxurious suites. The group named Monet even provides the alternatives to famous holiday booking web sites like travel.com.au, booking.com and many more and also allows the several customers to book directly. The main advantage of this group is that they would be providing a mobile application for the customers, so that the customers can book or shop with only a click. Moreover, the website of Monet is extremely user friendly and anybody can access it with ease. This is even gaining the popularity of the group, Monet. Customers are liking the merging of the five hotels. The above report describes about the on the case study of Monet. The report covers a brief introduction of the case study with proper details. The report provides relevant assumptions of the case study and the critiques into the management decisions. It also provides the difference between information system and information technology issues and how will it affect the customers of Monet. Relevant recommendations are given in the report for attracting new customers. Recommendations also cover the opportunities for business that can arise with technological services on site, personalized automated tour guide and many more. References Bloom, N., Garicano, L., Sadun, R., Van Reenen, J. (2014). The distinct effects of information technology and communication technology on firm organization.Management Science,60(12), 2859-2885. Chomicki, J., Saake, G. (Eds.). (2012).Logics for databases and information systems(Vol. 436). Springer Science Business Media. Galliers, R. D., Leidner, D. E. 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